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Guide
Thursday, October 16, 2025
GrowthZone
Master Event Marketing Before, During, and After Every Event
Learn how to plan, promote, and execute events that drive member engagement and attendance. Download GrowthZone’s step-by-step event marketing guide designed for association professionals.
Worksheet
Monday, August 11, 2025
Lead Marvels Inc
Evolve Your Sponsorship Strategy: A Self-Guided Worksheet for Association Leaders
The sponsorship landscape is evolving quickly. Traditional offerings like logo placement and event booths no longer cut it with sponsors. This worksheet is designed to help your association rethink and evolve its sponsorship program in response to these shifting expectations.
Research / Report
Friday, June 27, 2025
Marketing General Inc.
2025 Membership Marketing Benchmarking Report from MGI
MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.
White Paper
Wednesday, July 19, 2023
Lead Marvels Inc
How to Extend the Life Cycle of Your In-Person Events
In this latest installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.
Guide
Monday, October 17, 2022
GrowthZone